One human to another
I transform people and experiences through service design, creative thinking and design strategies
Notable Works
Creating Southeast Asia’s largest cloud kitchen service experience
Bridging communication gaps between Marketing and Sales teams at BanksFinancial Services
Redesigning Later Living to empower seniors
Speculating the Future of Consultancies
Boosting Inter-Generational Connections to Alleviate Isolation 
Envisioning the Visitor Experience for the Founders’ Memorial
Creative Initiatives
Creative engagements, sparking explorative thinking through art, design & introspection 
Thought leadership and reflections on design, creativity and everyday life Designing experiences that make you feel the difference.
I thrive in spaces where creativity fuels real-world impact. Design is not a singular act, but a collective one, where design is not just for users but done with users.
Collaboration
Design with people, not just for them
Curiosity
Ask, wonder, uncover deeper insights and challenge assumptions
Centricity
Place end users and business stakeholders at the heart of decisions
Creativity
Push boundaries to craft innovative, human-centered experiences
Clients
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Ministry of Health
Camden Council
Tłı̨chǫ Government
Land Transport Authority
Agency For Integrated Care
Housing Development Board
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RPI AI Lab
Thoughtworks
Infocomm Media Development Authority
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Guild Living
Camden Council
Ministry of Health
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Royal College of Art
Design Singapore Council
Good to Great Schools Australia
Singapore Management University
University of the Arts Singapore (UAS)
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KerbFood
Grab Holdings
Mandai Wildlife Reserve
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Founders’ Memorial
National Arts Council
The Purpose Xchange
National Heritage Board
Bloomberg Philanthropies
Singapore International Foundation
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Cashvisory
Grab Holdings
JPMorgan Chase & Co
Inland Revenue Authority of Singapore (IRAS)
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SoilBuild
Woh Hup
Grab Holdings
PSA International
Land Transport Authority